Mercedes-Benz Financial needed $1B in short order – Fusion92 delivered
How do you get affluent investors ($1 million net worth + accredited) to put their money into something they’ve never heard of: Mercedes-Benz Financial Services First Class Demand Notes. With audience segmentation tracking and diminishing return analysis paired with creative performance tracking, Fusion92 was able to generate:
High conversion rate: The campaign resulted in a conversion rate of 15.85%, more than double the investment category and seven times higher than the automotive category.
Extreme efficiency: In the industry-standard cost per action, this campaign set the efficiency bar at $31.55, while the investment category averages $51.74.
And, best of all, the campaign helped raise $1 billion in investments six months ahead of schedule.
First Class Demand Notes New customer display ads
Customer retargeting display ads
MARKETING TRANSFORMATION SOLUTIONS FOR BRANDS WITH COMPETITIVE CHALLENGES
We solve your toughest problem holistically. We help you see beyond your POV to build loyal audiences that deliver strong returns.
Strategy & Insights
At Fusion92, we consider nine categories of insights. Ideas that study your customer and your battlegrounds. Ways to connect the seemingly unconnected to create something smarter. We take relevant data. Human data. Instinct. Finding our way to satisfying concepts, constructs and stories.
Media Activation
We manage our clients’ money as if it were our own. To maximize its impact, we take an omnichannel approach to media — including paid, owned and earned — to target users at each step of their customer journey and drive conversions through continuous optimization.
Data & Analytics
Our technology stack lets us centralize, analyze and augment your data in a way that informs everything we do. Data fuels our insights, which leads to stronger creative, smarter activations and better results.
Tech & Innovation
Our digital-first heritage keeps us at the forefront of the rapidly evolving technology landscape. We use that edge to develop custom, first-to-market solutions for real business challenges.
Creative
Our work creates deeper, more meaningful connections to move people and markets. Our nimble staff of content creators produces everything from low-fidelity, high-volume content to national TV campaigns.
Studio440
Integrated production services are available in our own Studio440.
Adam is responsible for leading business development with a focus on digital marketing and technology-based deliverables. His experience includes more than 20 years of managing relationships with Fortune 100 companies, working across several industries and verticals.
